Press Releases

Natural Hounds’ new raw line is made fresh in its own open kitchens, batch tested for safety and formulated to meet nutritional standards established by the Association for American Feed Control Officials (AAFCO).

Fresh pet food has already proven itself. The Farmer’s Dog, Ollie, and Spot & Tango have shown that pet parents will pay a premium for real food over kibble — and the exits have followed. But almost every dollar of that value was built through subscription boxes and paid social advertising. The customer relationship it produced is a shipping notification, not a neighborhood.

That gap is where Natural Hounds sits, and it’s why the brand looks less like the next DTC pet food label and more like a franchise opportunity built on a genuinely open category: local, made-on-site fresh pet food.